Articles
Is Branding or Marketing More Important for a Local Business?
Discover the difference between branding and marketing and how building a brand identity can positively impact your local business and sales.
Branding vs. Marketing – What to Invest in as an SME
Want to succeed as an SME owner? Learn more about why you need both branding and marketing to grow your business.
What Makes Good Food Packaging Attractive to Singaporeans
Good food packaging design should catch attention, create desirability and eventually lead to a purchase. Here are tips on what makes food packaging design successful and attractive to Singaporeans.
7 Questions to Ask a Branding Agency
Finding a suitable branding agency for your company? These are the most important questions you can ask to find the best fit.
What is the Scope of a Brand Audit
Brand audits help businesses identify areas where they can improve their brand sales and awareness. This article will provide an overview of the key focus areas of brand audits.
How Does CSR Improve Brand Image
Discover how Corporate Social Responsibility (CSR) can be used to build your brand image and improve its reputation amongst key stakeholders.
Importance of Investing in Branding in Times of Crisis
Find out why investing in branding is important in various forms of business crises, and the fundamental steps in an effective branding strategy.
Branding Strategy: A Comprehensive Guide
Develop your own effective branding strategy and learn about the core elements of branding, what makes a brand resonate with consumers, and how you can leverage these insights.
Warning Signs Your Company Needs Rebranding
As industries and companies develop, strategic rebranding helps to stay relevant. Here are the warning signs that signal the need for a brand update.
When to Start a Branding Exercise
The best way to unlock your brand’s potential is to start a branding exercise. In this article, you’ll learn about the key things involved in this process