What is Strategic Brand and
Marketing Development?
Enterprise Singapore’s Enterprise Development Grant (EDG or EDG Grant) outlines the various departments pertinent to a company’s operation and growth.
There are 3 main pillars:
Applicant companies are expected to narrow in on a single sub-category in any of the three pillars. There are a total of 12 sub-categories, and Strategic Brand and Marketing Development is one of them. It falls under the Core Capabilities label.
The Strategic Brand and Marketing Development Grant pertains to the evaluation and subsequent upgrading of an enterprise’s persona and marketing operations. This sub-category is specifically concerned with helping your enterprise appear desirable in the eyes of your intended demographic, be it customers, business partners, etc. This ensures that your brand, its products, and services altogether present an image and experience unique to your business and your business only.
STUDIO DAM is a branding and design consultancy working under this sub-category. Backed with years of real industry experience, we are confident in our abilities to guide you and your company to build a timeless and competitive brand.
Find out how to prepare for the Strategic Brand and Marketing Development sub-category.
Scope of Work Deliverables Under Strategic Brand
and Marketing Development Grant
Here is a listicle of work deliverables a third-party consultancy would be expected to handle and deliver:
The initial deliverables
(in no particular order)
Ensuring project deliverables
(the plan of action dependent upon initial findings and reports)
What the Strategic Brand and
Marketing Development Grant
Does NOT Cover
Production of corporate and/or marketing collateral
- I.e. brochures, videos, websites, photography, stock images, and copywriting
Execution of marketing and PR campaigns
- Including retainer fees of consultants, advertising and media buys, engagement of social media influencers, management of websites/social media platforms, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM)
To summarise,
the Strategic Brand and Marketing Development portion of the EDG Grant project is an essential avenue for you to understand and seek support in crafting a brand design and identity.
No matter how extraordinary a product or service is, its success is likely to be limited without a proper and effective brand strategy.
All it takes is a single conversation to get the ball rolling.
Arrange an hours’ worth free consultation to discuss EDG Grants with us today!