To build a forever home that is to your tastes and whims, Evercasa is passionate about growing the love for alternative home decor that is locally accessible, ageless, and vivid. We created a playful and adaptable brand identity with a packaging system full of textural character.
Services:
Strategy & Positioning, Brand Naming, Logo, Brand Identity, Graphic Design, Packaging Design, Product Design, Website Design (E-commerce), Social Media Management, Art Direction & Photography
Industry:
Retail & Lifestyle
The space we call home is always personal, but decorating it can prove challenging. Evercasa’s mission is to spread the idea and love of home decoration as an enjoyable experience. Their products are intentionally designed to transform houses that look and feel like forever homes.
As a brand that sprouted from the frustration and subsequent desire to create meaningful and beautiful home decor, Evercasa’s product range – fabric decals of varying designs – and packaging includes many graphic elements. Rugged tapes and imperfect circles with bright and saturated colours create a brand identity that feels casual yet visceral and spontaneous.
Combining Function with Character
Choosing the envelope sleeve and corrugated box as the packaging ensured the reusability and user-friendliness of the product. Either packaging can exist around the home without creating a mess. At the same time, the brand colours stand out and brighten up a space.
Photoshoot and Set Design
For customers to have an easier shopping experience, we photographed a catalogue of all the different products. We designed sets specific to each product to give customers a better understanding of size and how creative one can be with this simple yet compelling decor for every living spaces.
Carving a Social Media Presence
Having an online presence became especially necessary during the pandemic. Besides an e-commerce store, we focused on building a presence on Instagram with consistent content creation about Evercasa products.
By highlighting the lifestyle aspect of the brand, we provided customers with inspiration and glimpses of a home with an interior that explores beyond conventional and safe boundaries.
