My Little Teeth is a children’s dental clinic that wants to brighten up the trip to the dentist. We branded a vibrant and playful experience to delight and calm nervous kids while maintaining the clinic’s professionalism in delivering preventive and minimally invasive dental care.
Strategy & Positioning, Graphic Design, Logo, Brand Identity, Brand Stationery
The logo carries the founder Dr Jovena Chan’s belief in highlighting every child’s uniqueness over perfection.
Each alphabet is angled differently, which mimics the natural behaviour of teeth. As a whole, the logo appears cohesive and balanced.
The brand elements feature in offline and online platforms to account for a holistic customer journey. With patients new and returning, My Little Teeth forms a connection of trust in a subtle yet memorable way.