My Little Teeth is a children’s dental clinic that wants to brighten up the trip to the dentist. We branded a vibrant and playful experience to delight and calm nervous kids while maintaining the clinic’s professionalism in delivering preventive and minimally invasive dental care.
Services:
Strategy & Positioning, Graphic Design, Logo, Brand Identity, Brand Stationery
Industry:
Healthcare
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The logo carries the founder Dr Jovena Chan’s belief in highlighting every child’s uniqueness over perfection.
Each alphabet is angled differently, which mimics the natural behaviour of teeth. As a whole, the logo appears cohesive and balanced.
The brand elements feature in offline and online platforms to account for a holistic customer journey. With patients new and returning, My Little Teeth forms a connection of trust in a subtle yet memorable way.
