What children do after school hours is as important as their education in school. Brave Feats is an after-school student care centre that renamed itself to reaffirm its mission of nurturing joyful children with socio-emotional skills, a positive self-identity, and a committed sense of purpose.
Brand Identity, Logo, Graphic Design, Brand Apparel, Website Design, Social Media Management, Art Direction & Photography
We incorporated these objectives into the brand identity, including the logo, several online and offline platforms, and the centre itself.
We chose this typeface with bold capital letters and typeset them into a loose shape of a rocket, which represents the courageous pursuit of brave feats. Together with the flames at the end and the spark at the tip, the logo illustrates Brave Feats’ mission to champion every child’s uniqueness and journey towards uncovering their spark.
The previous identity felt breezy and bright. We selected the new brand colours, marigold and sky, to retain the warmth and positivity while embracing a more modern identity that is purposeful and motivated.
We created brand graphics with a colour system that helps make the curriculum communicative to parents and appealing to children. These graphics are flexible enough to be interchangeable and used as design elements on social media platforms or for functional means on the website.
Brave Feats Student Care is within a larger communal space that welcomes family-friendly activity. Visiting before and during the centre’s working hours was an essential and exciting portion of the project that helped the team understand the difference the rebranding introduces into an already vibrant space.
As part of the work in web design, the team directed the site and portrait photography of the centre and its staff. Additionally, we included existing students of Brave Feats to imbue an authentic representation online.
The rebranding exercise has allowed Brave Feats to revisit its internal and external identities and meld them together. The team shares the same motivation of nurturing the children to be the best versions of themselves, creating a space perceived by children and caregivers to be positive, secure, and exciting.